I "watched" Super Bowl last Sunday... not really watched, just paid attention to some commercials.
Usually there are not a lot of commercials and you watch some show with ads pauses, not in the case of Super Bowl. It was mostly advertising with short moments of the game. Apparantly US does not have any limitation on ads time. Back home we have maximum of 12 minutes per hour. Here it was 12 minutes of game and 48 minutes of commercials... or so. At least commercials were cool. I guess paying 2.7 billion per 30 seconds you don't want to show some lousy ad that would not catch attention.
Another interesting thin: people do not seem to be disturbed by those commercials, because they are so cool. And Super Bowl is not only about game but also about commercials.
Isn't that what advertisers were dreaming about? People actually do love their commercials. (Although I'm not sure about effects of those commercials on purchase behavior)
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$2.7 million, not billion, per commercial- for 30 second spot. And your numbers are WAY exaggerated. There are not 48 minutes of commercials per 12 minutes of game. Commercials are sold in 30-second and 60-second spots. There's at most 4, 5 minutes of commercials and then long periods of game. I would say no more than 20-25 minutes worth of commercials during an hour broadcast.
still a lot)))
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