We've been discussing show concepts for TV today in class. Our goal was to 1) generate profit with a show and 2) provide educational value to the audience. Well, it is difficult to have both profit and educational content at the same time. That's why professor said that all managers do not pursue two goals at the same time, but choose just one.
Interesting. Isn't there really a way to achieve two goals at the same time? I'm sure there is. I guess level of competition is what matters. When there a lot of substitutes available educational shows may not attract huge number of eyeballs and won't provide big revenues from ads. But, when competition due to some reasons is limited, even educational content will receive a lot of support form advertisers, since the audience is large enough.
Maybe that's why some media critics say that German model of TV (with not millions of TV channels, but just a few) is more attractive for both government, who are taking care of educating its citizens, and advertisers, who do not have to make a difficult choice between the media outlets and don't have to have multiple presence over many platforms to reach all of the segments of its target audience.
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