too busy to care

Coming back to issue of fake Pepsi products in IKEA. Having not very tailored to receive feedback from customers website it took me more than 20 minutes to figure out how to contact them concerning this issue. Since I love Pepsi as a brand I decided to help them by telling them about threat to their brand. Well... their response was very short. They did not say anything that would mean that they would try to take care of it. They've provided me with some contact info of Moscow office and asked me contact them. They didn't do it themselves. What does that tell me? Does that tell me they care about their brand? Probably not...

selling water

I went to IKEA today and they had some very little cafe or a restaurant. The options for food were - hot dog (very, very,very bad one) with an option of mayonnaise-mustard souse only, very-very awful piece of pizza and a doughnut (can't say anything - I haven't try it). As for drinks they had production of Pepsi Co. and they had free refills. The problem with drinks was - they all were mixed with water! Can you imagine Pepsi or Mirinda with water? It was so gross! Basically, they've been selling halp-product & half-water for the price of product. I hope at least they've been using filtered water... Although I doubt that.
I wonder if Pepsi company is aware about damage that IKEA is doing to their brand?