glamor

A very interesting phenomenon can be observed in Russia now. Although Russian language is very rich, it is adopting many international words (which do have equivalent in Russian) and sometimes these words are not changed at all. There is one very interesting word. It is GLAMOR. We have a noun, which is glamor, and we have both an adjective and an adverbs with the same root.
This word is interesting because barely anyone can define it, although hundreds of people, music channels, men/women magazines are now using it in everyday conversations. I guess adjective or adverb can mean something trendy, nice, cool, up-to-date, fashion, shiny, bright, lovely and so on - many many different qualities. When it comes to a noun it can be something from beauty to luxury or exclusive thing. Everything can have some glamor as well as everything can be glamorous: glamorous dress, glamorous look, glamorous dog, glamorous toothpaste, glamorous toilet seat and so on. It's like a fashion for using this word.
It seems like this word does not really have any meaning that it can add to the idea, but it shows that you are either one of young cool people, gay or lesbian, or one of celebrities or someone who is crazy about life of celebrities.