There are probably certain rules of writing an article, making a show or conducting an interview. Of course media is supported by advertising revenues and advertising is important and should not be skipped. But I am sure there are certain rules of placing an ad. When the whole episode in no longer 4 minutes there is no need to break it into two parts. There is also no need to pretend being sick and coughing. Well, maybe the reason for that is not to let some information out?
Anyway, here's example from Fox News for using commercial break in the middle of a very short interview.
Saturday, August 16, 2008
Friday, August 15, 2008
glamor
A very interesting phenomenon can be observed in Russia now. Although Russian language is very rich, it is adopting many international words (which do have equivalent in Russian) and sometimes these words are not changed at all. There is one very interesting word. It is GLAMOR. We have a noun, which is glamor, and we have both an adjective and an adverbs with the same root.
This word is interesting because barely anyone can define it, although hundreds of people, music channels, men/women magazines are now using it in everyday conversations. I guess adjective or adverb can mean something trendy, nice, cool, up-to-date, fashion, shiny, bright, lovely and so on - many many different qualities. When it comes to a noun it can be something from beauty to luxury or exclusive thing. Everything can have some glamor as well as everything can be glamorous: glamorous dress, glamorous look, glamorous dog, glamorous toothpaste, glamorous toilet seat and so on. It's like a fashion for using this word.
It seems like this word does not really have any meaning that it can add to the idea, but it shows that you are either one of young cool people, gay or lesbian, or one of celebrities or someone who is crazy about life of celebrities.
This word is interesting because barely anyone can define it, although hundreds of people, music channels, men/women magazines are now using it in everyday conversations. I guess adjective or adverb can mean something trendy, nice, cool, up-to-date, fashion, shiny, bright, lovely and so on - many many different qualities. When it comes to a noun it can be something from beauty to luxury or exclusive thing. Everything can have some glamor as well as everything can be glamorous: glamorous dress, glamorous look, glamorous dog, glamorous toothpaste, glamorous toilet seat and so on. It's like a fashion for using this word.
It seems like this word does not really have any meaning that it can add to the idea, but it shows that you are either one of young cool people, gay or lesbian, or one of celebrities or someone who is crazy about life of celebrities.
Tuesday, August 12, 2008
"she thinks my tractor is sexy" or something about changes in music economics
I have quite a collection of country music by now, I just love it, not everything of course. I've just noticed a song tittled "she thinks my tractor is sexy." I have no idea what it is about, I didn't have a chance to listen to it yet and I am not sure I would ever will. It's probably something either very funny or very stupid. Anyways, that got me thinking about some changes that might occur or are already happening in music industry.
It used to be, that just one or two hit songs were enough to sell the album. Since everything was sold in a bundle, artists could get away with something really bad, maybe something as weird as song about someone sexually attracted to a tractor.
Not, with iTunes and other sited where you can get albums or singles, artists seem to invest more effort and their talent into every song on their album. Song would never get sold if it's bad, so even producing it would be costly and revenue would probably never justify the efforts and resources spent on producing it (I guess costs are now calculated or might be calculated for each song separately, not just total for a production of an album). Which is great for us, for users, who may be more confident in buying an album and expecting lots of good stuff on it. Each song now is a a single product (with all the costs and revenue involved) and a competitor for an album. And as we know competition should increase the quality.
Economics of productions has definitely changed! I love that!
It used to be, that just one or two hit songs were enough to sell the album. Since everything was sold in a bundle, artists could get away with something really bad, maybe something as weird as song about someone sexually attracted to a tractor.
Not, with iTunes and other sited where you can get albums or singles, artists seem to invest more effort and their talent into every song on their album. Song would never get sold if it's bad, so even producing it would be costly and revenue would probably never justify the efforts and resources spent on producing it (I guess costs are now calculated or might be calculated for each song separately, not just total for a production of an album). Which is great for us, for users, who may be more confident in buying an album and expecting lots of good stuff on it. Each song now is a a single product (with all the costs and revenue involved) and a competitor for an album. And as we know competition should increase the quality.
Economics of productions has definitely changed! I love that!
rules and bureaucracy
I've noticed that bureaucracy and red tape cause problems almost everywhere, although the way it happens is different.
In the US there is a rule to follow something as it is written on paper, even in situations when the rule seems not applicable at all. I have to communicate with different government and non-government agencies and whenever we would get to the point which is not described exactly in their rules they would get stuck. It's like machine that got an error message on the screen and needs to be rebooted. The same thing happens when they ask you for something which is unrealistic or inapplicable in a certain situation, but, they have no other choice but follow instructions word for word. It's like Sprint requires me to present them with bill for utilities from my home country with my name and address on it. It is just not done this way here, there's no way I can get the real one for them with all that stuff on it. And they are not able to work out any solution, although there are many other possibilities for me to prove that I'm outside the US now... they just do not care.
As for our bureaucracy, rules are just general guidelines and if something is not in there (of course when it comes to little things), people would act just in accordance with logic and common sense. But since nobody wants to take responsibility, more and more paper is being used, which may slow down the whole process considerably.
In the US there is a rule to follow something as it is written on paper, even in situations when the rule seems not applicable at all. I have to communicate with different government and non-government agencies and whenever we would get to the point which is not described exactly in their rules they would get stuck. It's like machine that got an error message on the screen and needs to be rebooted. The same thing happens when they ask you for something which is unrealistic or inapplicable in a certain situation, but, they have no other choice but follow instructions word for word. It's like Sprint requires me to present them with bill for utilities from my home country with my name and address on it. It is just not done this way here, there's no way I can get the real one for them with all that stuff on it. And they are not able to work out any solution, although there are many other possibilities for me to prove that I'm outside the US now... they just do not care.
As for our bureaucracy, rules are just general guidelines and if something is not in there (of course when it comes to little things), people would act just in accordance with logic and common sense. But since nobody wants to take responsibility, more and more paper is being used, which may slow down the whole process considerably.
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